Brands fall in love with Valentine’s Day stunts

Valentine’s Day has provided brands with a crop of marketing opportunities.

Stunts have included telco Telstra giving over the giant LED billboard at its Melbourne flagship store on Bourke Street to Valentine’s Day messages texted in by the public.

And GPY&R masterminded an effort in Sydney on behalf of Pelikan Artline pens in which Mills & Boone author Melanie Milburne has been based in Pitt Street mall helping people write love messages in a service billed “The Love Translator”.

Euro RSCG created a spoof campaign for the Right There restaurant on behalf of client Reckitt Benckiser’s Durex.

Tim Burrowes

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.

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topics Advertising Artline Durex GPY&R Reckitt Benckiser Telstra Valentine's Day

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