The Australian public’s trust in the media is lower than in virtually any other country, research released today by Edelman Public Relations suggests.
According to the survey, only 32% of the Australian public trusts the media, compared to a global average of 49%.
However, the situation is a slight improvement on last year’s figure, which was 30%.
The only major countries in the survey – which involved 5000 interviews across 23 countries – where distrust in the media was worse were the US and UK.
Trust in the media was higher in countries such as China, Singapore and Indonesia.
Globally, media is the least trusted of all of the industries examined in the survey with just 28% having faith. At the top of the list was technology with 68% trust.
Meanwhile,when it comes to sources of information about companies, magazines are the most trusted medium, according to the survey.
And the most trusted media brand when a consumer wants to know about a company is Google, says the survey.
Public trust in Australia’s banks is also low, according to Edelman, with just 33% of the public saying they have faith.
However, public trust in CEOs, government and wider busienss is on the up in Australia.
Edelman Australia CEO Michelle Hutton discusses the findings:
Further details of the sruvey are available here.