Brands must act fast to convert shoppable Instagram into sales
The wait is over, Instagram’s shoppable tags are here and are set to transform the face of ecommerce, says Vamp’s Aaron Brooks.
In a bid to create a more ‘seamless experience’ for retailers, Instagram is to finally launch shoppable posts, the app’s most requested feature.
The initiative, which was previously only trialled in the US with brands including Warby Parker and JCrew, has now reached Australia with Myer and Country Road being the first to test out the new system.
With over 500 million daily active users, Instagram’s power as a communication and brand building tool is undisputed. Yet without the ability to use links in captions, its full ecommerce potential has remained untapped. Until now.
