Brands pull ads from 2GB show following Alan Jones ‘died of shame’ comments about PM’s father

A number of advertisers have moved to distance themselves from comments made by 2GB’s Alan Jones about the reason for the death of Prime Minister Julia Gillard’s father.

The inflammatory comments – that Mr Gillard had “died of shame” were made by Jones at a political gathering and taped by a journalist from the Sunday Telegraph.

Opponents of Jones used social media including Twitter, Facebook and to target advertisers on 2GB.

Woolworths issued a statement saying that it was not a recent sponsor of the show, but that it had suspended any ads that might run. Freedom Furniture said it had suspended ads on 2GB and Mercedes-Benz said it was telling its dealerships not to advertise on the show. Woolies, Freedom Furniture and Mercedes announced their decisions via their Facebook pages.

Jones has since issued an apology, here seen on ABC News 24.

Jones’ breakfast show delivers 2GB an audience share approaching 20% of the Sydney market.


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