Brands risk being left in the dark as TV advertising landscape shifts, data firm warns
TV data and effectiveness firm Adgile has seen its Australian client base more than double from last year, with its stable of brands now accounting for 20 per cent of all TV advertising spend.
Adgile, which specialises in tracking ad placements and sponsorship integrations in live sport and tent-pole programming across both linear and streaming TV, now has 14 of the 20 largest, top-spending Australian TV advertisers subscribed to its platform, and boasts some 125 brands in total.
Sorry other John … don’t have the time and space to list a few million names.
Can you provide the name of a person under the age of 35 who still engages in watching broadcast television without any subscription?
Broadcast television is considered obsolete and no longer relevant in today’s media landscape.