News

MAFS couple enlisted to front the revived Bonds Baby Search campaign

Nico Arboleda

May 31, 2023 5:34

The iconic Bonds Baby Search campaign is back after a two-year hiatus and will be fronted by a memorable couple from reality television show Married At First Sight, in a bid to appeal to a younger demographic.

The branding tactic centres on a competition to find Australia’s “brightest, messiest or not-so-cutesy” bubs, from newborns to three-years-old, with $30,000 in cash as well as daily prizes on offer.

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Nico Arboleda was a contract reporter at Mumbrella, covering adtech and martech. He left Mumbrella in June 2023.

Topics

ARC Factory Bonds Bonds Baby Search Martha Kalifatidis Michael Brunelli

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