Branson: I wish we’d been branded as Virgin Australia ten years ago

Virgin Group CEO Sir Richard Branson has told Mumbrella that he wished the company had rebranded its Australian airline to target business travellers 10 years ago.  

Following the relaunch of Virgin Blue and V Australia as Virgin Australia, Branson said the re-branding of a Virgin company was a rarity for the group.

He said: “We’ve very rarely re-launched a company… generally speaking we like to think we get it right at the beginning and we don’t have to rebrand it.

“With Virgin Blue, I don’t think we got it wrong, but I think times have moved on and there’s just sort of this realisation that why let Qantas keep all of that money? It would have been better had we done it ten years ago but we finally realised.”

Following yesterday’s criticism from some commenters on Mumbrella suggesting the airline’s logo was bland, Hans Hulsbosch, the man behind the airline’s identity, said critics must consider every element of the brand and not just the logo.

He said: “Do we take that seriously? Because people have to bitch about something. But what they need to do before they make the call is to look at the total product and what we’ve done. We’ve done this mega job that is more than just a piece of design because if it was just a piece of design, anybody could have done this.”


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