Breakfast host Andrew Rochford: My rivals are tired and we’ll bring breakfast TV back to life
The host of Ten’s new morning offering has taken early fire at his rivals, labelling Sunrise and Today as “tired”.
Andrew Rochford made the comments when he was unveiled to media agencies and advertisers at Ten’s 2012 upfront launch in Sydney on Thursday night.
He told the audience: “It’s going to be different. When people roll out of bed they want to be informed.
“It’s going to bring a little bit of life into breakfast television. It’s getting a bit tired nowadays.”
The rest of the cast of the show – which will launch next year – was not revealed.
After the announcement, Ten’s programming boss David Mott told Mumbrella that he has identified who will be executive producer of the show, but was not ready to announce it yet.
At one stage there was speculation that the role could go Adam Boland, formerly EP of Seven’s Sunrise. But that possibility disappeared when Boland recommitted to Seven in his new social media and strategy role.
Breakfast’s other rival will be Nine’s Today, which has been in the up in recent months, with its ratings pulling back to almost neck and neck with Sunrise.
As well as being a direct rival for Sunrise and Today, the launch of breakfast could prove a boost for Ten’s midmorning show The Circle. The Circle generally battle Nine’s Kerri-Anne Kennerley for second place behind Seven’s The Morning Show. But with a stronger audience lead-in, The Circle could become a greater challenge to its rivals.
Breakfast is not Ten’s first push into the timeslot.
Good Morning Australia, hosted variously by Kerri-Anne Kennerley, Tim Webster, Terry Willesee and Bert newton among others, ran from 1981 to 2005.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Andrew calls the competition “tired”. I love it when “talent” insults the competition. Especially when the “talent” has no record of success.
2GB, 2DayFM, 2CH, 2UE, Triple M, Nova, WSFM and 702 all rate higher than Rochford does at breakfast. In fact of all the commercial stations in Sydney only 95.3 rates lower.
Let’s hope he can get both his listeners at breakfast to make the switch to Channel 10.
Fail.
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I don’t know who this fellow is but I look forward to hearing the immortal words “Over to you Moira” again after so many years.
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@nickatnights. Everytime any radio article appears on Mumbrella about any of your competition you are the first to write something predictably negative. We know you think Austereo are the best but it’s pretty bloody boring and a poor reflection on Austereo when piss on your competition
You are either completely insecure or just a plain idiot. Maybe next time surprise everyone with some positivity and respect
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So much energy and cost for such a small viewing audience – I went back to radio years ago for breakfast
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give it up – i don’t think nick@nights is from any radio station. He pretty much slams every radio station. Personally I think he is someone that wants to get into radio but keeps getting rejected…
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Hey Give It Up – Why not get someone successful from breakfast radio to host breakfast TV? What about Jonesy or Amanda? Geez, Wendy Harmer or Angela Catterns?
More people have woke up with me this week than with Andrew Rochford and – boy – am I “tired”.
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Sunrise and Today do ahve something wrong with them and people do want to eb informed…it’s why I’ve been watching Breakfastnews on ABC 2/1/24 since 2009
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“nickatnights” (above comment) called that straight! Isn’t Rochford supposed to be a doctor at RNS? When was that a pathway to hosting a breakfast show?
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Why were Bert and Moira never in the same room?
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