Breaking ad: Thanks for sunburn, Jesus

The first TV ad for the Jesus All About Life campaign has been launched.

Created by 303 Sydney, the six week campaign also includes outdoor, print, radio, PR and online.

The initiative has been funded by all of Australia’s main Christian denominations. Jon McKie, 303’s MD, said: “The TV advert was designed to be more edgy and confrontational. We wanted to pose the questions that people face every day in their lives. In this way we hope the commercial connects with audience members prompting them to engage in a conversation with Jesus.”


  • Creative Director: Julian Watt
  • Art Directors: Richard Berney and Bryan Dennis
  • Copy Writer: Deborah Frenkel
  • Producer: Lucy Trengove
  • Head of Digital: Nic Chamberlain
  • Account Director: Lucy Gleghorn

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