Crust pizza focuses on all the senses
Crust Gourmet Pizza’s first national campaign from Melbourne agency Freeform aims to draw attention to the senses.
Freeform’s creative director Richard Overall said: “The challenge was to create a flavour message in a category awash with look-alike ads talking taste, taste and taste,” he said. “The idea of feeding your senses was a great creative springboard.
Nicholas Brill, marketing manager for Crust said: “There were three objectives for the campaign; to lift brand awareness, secure our position at the premium end of the category, and highlight the superior nature of our product.”
There are four poster images for the Sensational campaign saying ‘Feed your sense of…’ sharing, flavour, delicious and quality.
A cinema ad also forms part of the campaign.
I like the single-mindedness of the poster, but the cinema seems too all over the place.
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