Brendon Cook joins influencer platform’s board

Founder and former CEO of Ooh Media, Brendon Cook been appointed an independent board member at global influencer marketing platform, Vamp. Cook resigned as CEO from Ooh Media – the company he founded in 1989 – early last year.

Vamp, an Australian startup that connects global brands with influential content creators, secured $8.5 million in funding, in early 2020 to scale its self-serve platform and accelerate its transition into a technology marketing company.

Brendon Cook

“We are delighted to welcome Brendon to the board” said Vamp co-founder Aaron Brooks. “He brings a wealth of media experience and will help to strengthen Vamp’s leadership and go-to-market strategies at this important stage of our growth.”

Vamp co-founder Ben McGrath added: “Brendon is a true pioneer. His history of innovation at Ooh Media and as a founding member of the Outdoor Media Association of Australia is testament to his progressive approach. We’re excited to have him help shape the future of Vamp.”

Cook commented: “Vamp has created a platform that facilitates the growth and use of influencer marketing and crucially, approaches it with the compliance clients expect. It’s this rigor around data and brand safety that ensures the prosperity and longevity of the industry as whole.

“Throughout my career I’ve witnessed the power of great creative to drive ROI for clients – and influencers’ role in creative democratisation has been monumental.

“Working alongside brands and creative agencies, they extend the impact of quality creative and deliver scale. This gives brands an exciting opportunity to generate high volumes of content, which can be translated into different channels.”

The Vamp self-serve platform was launched – streamlining collaborations between brands and creators – in April 2020 and was named an official creative marketing partner of TikTok in January 2021.


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