Brent Williams becomes Nine’s director of sport

Nine’s former head of cricket and tennis, Brent Williams, has been called up to become the company’s director of sport.

He fills the void left by Tom Malone, who recently moved across to head up Nine’s radio assets, including 2GB and 3AW.

Williams will report into Darren Wick, Nine’s director of news and current affairs, as part of a new management structure . Wick said this will enable Nine’s sport and news teams to collaborate closely on major projects.

Williams said as a sports tragic, it was “literally a dream job”.

“Wide World of Sports is an iconic brand in broadcasting, thanks to the incredibly talented and dedicated WWOS family over many years. I’m lucky to already be a member of that family, and know first-hand the pride, passion and responsibility that comes with any product branded with the famous WWOS logo,” he said in a note sent to staff via Wick today.

“It’s an honour to be leading the team and I look forward to driving the evolution of Nine’s sports broadcasting and broader sports strategy into the future.”

Wick said Williams is one of the most experienced producers in Australian television, having steered major coverage of sport and national events with Nine for 25 years. He’s worked on Hey Hey It’s Saturday, and has been the executive producer of the TV Week Logie Awards for the past eight years. In addition, he has run the AFL Footy Show, the Sunday Footy Show and Footy Classified, and was the match producer of AFL when Nine had the broadcast rights in the early 2000s.

“This experience and passion for live sport will enable Brent to add another dimension to the extensive coverage and prominence in our schedule of the NRL, with the biggest moments of State of Origin and Rugby League’s Grand Final annually among the most-watched events on TV,” Wick said in his note.

“Beyond his list of impressive achievements, Brent is highly respected and very popular with his colleagues. His style of management favours close collaboration, innovation and motivation.

“In an exciting, changing and challenging environment for sport on free-to-air television, we’re looking forward to the fresh ideas and energy he’ll bring.”

Last year, Nine forfeited the rights to broadcast the cricket, and picked up the tennis. It also broadcasts the NRL, including the State of Origin.


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