Breville spotlights new Smart Oven Air Fryer Compact in North America, via Common Ventures
Australian creative agency Common Ventures has released a North American campaign for Breville, spotlighting the convenience of its new air fryer.
The announcement:
Creative agency Common Ventures has launched a beautifully unvarnished take for Breville’s latest North American campaign, demonstrating how meal prep transforms with the right kitchen ally. The recipe? Reality with a sprinkle of magic.
The campaign showcases Breville’s newest kitchen companion – the Smart Oven Air Fryer Compact. By highlighting its hero feature, the Speed Dial, Common Ventures shows how this simple control becomes an unexpected gateway to kitchen confidence, infusing everyday cooking with just enough magic to transform everyday kitchen challenges into culinary victories.
The campaign’s hero film captures a series of everyday cooks discovering their new superpower. Through cleverly choreographed stop-motion and playful transitions, the film reimagines appliance advertising through a more authentic lens while showcasing the product’s versatility.
James Crawley, Common Ventures’ creative director, said: “We’re celebrating those beautifully chaotic moments of real life – when dinner needs to appear before the hangry meltdowns begin, or when unexpected guests arrive just as you’re contemplating toasties for dinner. That’s where this product really shines.”
Noel Burchill, Breville’s head of global brand strategy and advertising, said: “The Speed Dial makes air frying wings, bacon, fries and more a breeze, and we wanted to develop a campaign that highlights our product innovation while connecting with consumers’ real needs. The magic isn’t in achieving perfection – it’s in those relatable moments when real life meets real solutions.”
Launched during March 2025 across North American markets, the integrated campaign speaks directly to consumers who value both efficiency and authenticity. From the hero film to social content, the campaign celebrates how Breville’s Speed Dial technology takes the stress out of everyday cooking.
Creative Credits:
Client: Breville
Creative Agency: Common Ventures
Production company: Chronicle
Head of Production – Dale Bennetto
Producer – Kate Turner
Stills Photographer – Si Kirk
Director – Cameron March
DOP – Sean Ryan
1st AD – José Marquina
Production Stylist – Madison Mullane
Food Stylist – Jane Collins
Home Economist – Mandy SinclairOffline Editor – Tim Eddy
Online Editor – Roy Kolberg
Colour Grade – Yanni Kronenberg
Composer – Ack Kinmonth
Sound House – RanRun Studio
Source: Third Avenue Consulting
Keep up to date with the latest in media and marketing
