Bridge Road Brewers launches non-alcoholic beer campaign via By All Means

Bridge Road Brewers has launched a campaign for its non-alcoholic beer campaign via By All Means.

The announcement:

Local craft brewery, Bridge Road Brewers, is encouraging Australians to enjoy some Free Time with the launch of their new non-alcoholic beer campaign via By All Means.

Free Time, a non-alcoholic pale ale, is the latest innovation to hit shelves from the Beechworth-based brewery. As craft beer pioneers well known for producing a broad range of innovative, interesting and full flavoured brews, the social media-led campaign communicates that Free Time is everything you would expect from Bridge Road Brewers, only it’s non-alcoholic.

“After two years of development and refinements, we’re excited to introduce a non-alcoholic craft beer option to Australian beer drinkers”, commented Cameron Bird, Marketing Manager at Bridge Road Brewers. “We’re incredibly passionate about this category and the positive change and enjoyment it can bring, so working closely with the team at By All Means was a perfect fit”.

Bird continued, “Free Time gives craft beer drinkers the freedom to enjoy a beer without it getting in the way of what they need to do, embodied in the new campaign. With a vibrant, juicy hop aroma, low bitterness and a clean finish, you’ll be glad you found Free Time”.

“This was a really exciting project to bring to life with Bridge Road Brewers”, commented Toby Cummings, Creative Director at By All Means. “While the range of non-alcoholic options available is steadily growing, with a can of Free Time Aussie beer drinkers can be assured that they’ll still be able to enjoy a delicious, cold craft beer without worrying about what might come next. It might just be the perfect beer”.

Free Time is now available for purchase online, or ask for it at your local.


Client: Bridge Road Brewers

Creative: By All Means

Media: Media Republic

Source: By All Means media release


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