Brief once, personalise everywhere’: How Avid Collective is trying to become a native content engine

Welcome to an audio-led edition of Unmade.

Today’s edition of The Unmakers features Luke Spano, founder of native content platform Avid Collective.

Plus, a sharp drop on The Unmade Index.

The only way to access Unmade’s full archive, and our weekly Tuesdata analysis, is as a paying member. Unmade members also get discounted tickets to our events, including Re:Made, our event on retail media.