The Briefcase debuts with 733,000 metro viewers as Love Child returns for season three
The debut of Nine’s controversial “poverty porn” reality program The Briefcase pulled in 733,000 metro viewers last night, however, it was out-rated by Ten’s Masterchef and Seven’s House Rules.
The Briefcase is based on the premise of two families each being given a briefcase containing $100,000 and offered three choices: they can keep the lot; give it all to the other family; or share a portion of their own choosing. The hook is that neither family knows the other has been given the same options.
Ten’s reality cooking show was the most-watched non-news program, pulling in 1.064m metro viewers at 6:30pm, beating Seven’s House Rules which grabbed 963,000 as the show enters finals week.
Masterchef was the most-watched show across the key advertising demographics (16-39, 18-49 and 25-54) with Have You Been Paying Attention? the second-most watched show amongst 16-39 year olds and 18-49 years olds.
Meanwhile, the return of Nine’s Love Child pulled in 839,000 metro viewers at 8:40pm last night, down on last year’s premiere, which saw 920,000 tune in.
The local drama series, which debuted to 1.354m in 2014 for its first season, managed to win its time slot – out-rating Ten’s Have You Been Paying Attention? which drew 773,000.
Seven managed to win the night by a slim margin with an audience share of 18.6%, just ahead of Nine’s share of 18.5%, while Ten managed a share of 16.5%. The ABC settled for a share of 15.6%.
In the news battleground, Seven News at 6:00pm was watched by 1.216m, sliding to 1.087m from 6:30pm, while Nine News at 6:00pm drew in 1.164m, dipping to 1.072m from 6:30pm.
On the ABC, 7.30 had an audience of 794,000, Australian Story (8:00pm) was watched by 762,000, Four Corners (8:30pm) pulled in 683,000, Media Watch (9:20pm) grabbed 671,000, while Q&A (9:30pm) drew an audience of 649,000.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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