Brigitte Bayard named APG’s Planning Idol winner

Strategic planner Brigitte Bayard won Account Planning Group’s industry challenge Planning Idol on Friday night.

Bayard, who works for AJF Partnership, was on of 16 finalists given a brief from United Nations to devise a strategy to help fundraising for those affected by the Syria conflict.

The jury was chaired by Goodby Silverstein’s chief strategy officer Gareth Kay.

Clara Vincent of The Hallway and Michaela Brown of Droga 5 were highly commended.