News

Brisbane agency next Thursday shifts away from ‘yell and sell’ with latest Amart Furniture campaign

Brisbane independent agency next Thursday has released its latest work for Amart Furniture, delivering an integrated campaign which launched nationally today.

Set to ‘Live Louder’ by X Factor star Nathaniel, the campaign employs stop motion and visual effects to make the furniture appear as if it’s dancing to the beat.

Dan Adler, next Thursday managing director said: “It’s an exciting time to be working on the brand – Amart Furniture is heading in a bold new direction and now its communications are far more in tune with its contemporary product offering.”

Since Amart Furniture’s appointment of next Thursday, the creative agency has worked to shift the retailer away from its ‘yell and sell’ traditional style of advertising and help build brand equity.

A ‘yell and sell’ ad from 2016

Lee Chadwick, Group CEO Amart Furniture said: “We’re thrilled with the new direction of the creative. It demonstrates our commitment to transform the brand and showcases our stunning range of quality furniture.”

The new campaign will be rolling out nationally across television, out of home and digital in time for the upcoming Christmas retail season.

Credits

Client: Amart Furniture
Creative Agency: next Thursday
Production Company: Taxi Films

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.