Brisbane agency next Thursday shifts away from ‘yell and sell’ with latest Amart Furniture campaign
Brisbane independent agency next Thursday has released its latest work for Amart Furniture, delivering an integrated campaign which launched nationally today.
Set to ‘Live Louder’ by X Factor star Nathaniel, the campaign employs stop motion and visual effects to make the furniture appear as if it’s dancing to the beat.
Dan Adler, next Thursday managing director said: “It’s an exciting time to be working on the brand – Amart Furniture is heading in a bold new direction and now its communications are far more in tune with its contemporary product offering.”
Since Amart Furniture’s appointment of next Thursday, the creative agency has worked to shift the retailer away from its ‘yell and sell’ traditional style of advertising and help build brand equity.
A ‘yell and sell’ ad from 2016
Lee Chadwick, Group CEO Amart Furniture said: “We’re thrilled with the new direction of the creative. It demonstrates our commitment to transform the brand and showcases our stunning range of quality furniture.”
The new campaign will be rolling out nationally across television, out of home and digital in time for the upcoming Christmas retail season.
Credits
Client: Amart Furniture
Creative Agency: next Thursday
Production Company: Taxi Films
It’s engaging but I’m getting Kmart circa 2013 vibes from this ad…
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I have to agree with the previous comment – A Mart has a very K Mart ad.
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