Brisbane Airport rejects second outdoor campaign targeting the G20
Brisbane Airport has rejected a second outdoor campaign urging politicians to act on a variety of issues, including climate change, at next week’s G20 meeting, due to its political message. 
The outdoor ‘It’s Time to Act’ campaign was due to be installed at the airport ahead of the G20 next week, with the billboard aiming to foster a dialogue between twenty representatives of society and G20 leaders.
The banning of the campaign follows the airport rejecting the #OnMyAgenda crusade which urged the public to contact their G20 representatives to encourage them to put climate change on the agenda. Both were deemed too political.
Jonas Allen, creative director of Bondi Advertising, the agency behind the ‘It’s Time to Act’ billboards, said: “Agencies have great work slapped down frequently but this ban is a slap in the face for all humans with a conscious.”
Following the airport’s ruling, the organisation behind the campaign will now look to social media and other avenues to promote its message.
The campaign focuses on issues such as corruption, financial secrecy, climate change and gender inequality.
Bondi Advertising planning director Steve Muller said: “The C20 campaign is so universal, unilateral, inoffensive and for the common good that this ban marks a sad day in Australia. Compassionate community dialogue has been kyboshed.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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It is hard to understand just why Brisbane Airport should be worried about political content on advertising displays. As long as the content of the ads are not offensive then what the ads are about has nothing to do with the airport. They are only running an airport not a guardian of public taste.
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Totally agree with Lindsay ! Spineless response from Brisbane Airport. But they could have turned it to their advantage given the the aviation industry carbon footprint to say they care. It is the G20 so what better opportunity to put messages out there that aren’t offensive but say we want them discussed on the agenda and acted upon.
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Shame on Brisbane Airport for censoring non-offensive ads. And we wonder why Queensland is regarded as such a backwater?
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Agreed Lindsay, that is until you look at who is on the Board of directors of Brisbane Airport and what their other ‘interests’ are. http://www.bne.com.au/corporat.....-directors
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