Brisbane Airport rejects second outdoor campaign targeting the G20

Brisbane Airport has rejected a second outdoor campaign urging politicians to act on a variety of issues, including climate change, at next week’s G20 meeting, due to its political message. DIRTYENERGY  BONDIADVERTISING

The outdoor ‘It’s Time to Act’ campaign was due to be installed at the airport ahead of the G20 next week, with the billboard aiming to foster a dialogue between twenty representatives of society and G20 leaders.

The banning of the campaign follows the airport rejecting the #OnMyAgenda crusade which urged the public to contact their G20 representatives to encourage them to put climate change on the agenda. Both were deemed too political.

Jonas Allen, creative director of Bondi Advertising, the agency behind the ‘It’s Time to Act’ billboards, said: “Agencies have great work slapped down frequently but this ban is a slap in the face for all humans with a conscious.”

Following the airport’s ruling, the organisation behind the campaign will now look to social media and other avenues to promote its message.

The campaign focuses on issues such as corruption, financial secrecy, climate change and gender inequality.

Bondi Advertising planning director Steve Muller said: “The C20 campaign is so universal, unilateral, inoffensive and for the common good that this ban marks a sad day in Australia. Compassionate community dialogue has been kyboshed.”







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