Brisbane-based Hatchet Agency rebrands to Maker Street after setbacks and stumbles

Brisbane-based creative agency, Hatchet Agency, has rebranded to Maker Street.

CCO and creative partner, Casey Midgley, said the agency had grown faster than expected over the past 12 months, and had stumbled along the way. This, combined with its desire to show clients what it’s really capable of, sparked the desire for the rebrand.

Hatchet Agency has rebranded to Maker Street

“The agency landscape is complex at the best of times and as a business, our internal mantra has always been to build an agency with a human heart, which means to have the humility to recognise when things don’t mend as easily as they once did,” Midgley said.

“Honesty is a big part of what we do and in the past 12 months, we’ve had some setbacks and stumbled, but ensured we found our feet again. Growing faster than expected in our first year is part of that and we felt the need to reposition what we want to stand for.”

The agency said its “approach aims to get back to what’s most important; delivering a message to an audience creatively”.

“We’ve bolstered our strategic arm and realise it’s not enough to show and tell, people want new experiences. As humans we crave the satisfaction from being part of building something bigger. We believe empathy is needed to understand what makes people tick and Maker Street recognises the changes in clients and their consumers’ expectations and in our industry,” Midgley said of the agency’s new positioning.

“Maker Street will become our little platform to show clients what we’re capable of. We’ve seen that some of the biggest ideas can come from the smallest teams, and we’re looking at some really exciting partnerships which can make some of those ideas become a reality. We’ve rediscovered who we are and we’re jumping back in swinging.”

The agency launched 12 months ago and has nine staff across Brisbane and Melbourne. It has serviced clients such as Hygain Feeds, Lift Brands (Snap Fitness/ 9Round Kickboxing) and Brisbane Airport Corporation.


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