Brisbane radio ratings: 4KQ jumps to equal second in overall audience share as its breakfast program grows
4KQ has experienced an 1.2 ratings point rise in Brisbane, rising to second place from last survey’s fifth position, with a 10.5% audience share. Also coming in second alongside 4KQ was 97.3 FM which dropped 0.2 points from last survey.
The reshuffle bumped Hit 105 from second down to fifth position with a 9.7% audience (down 1.2 percentage points), whereas Triple M has held onto fourth with a 10.4% share. Nova 106.9 maintained its first position with an 11.7% audience share.
4KQs breakfast offering of Laurel Edwards, Gary Clare and Mark Hine helped the station jumped to second in overall ratings share
4KQ’s bump in the overall ratings may be attributed to its growth in the breakfast slot. After growing by 0.9 points to a 9.1% audience share last survey, the team of Laurel Edwards, Gary Clare and Mark Hine jumped by 1.3 points to a 10.4% audience share. The team now holds third position in the breakfast slot.
After just 0.7 points separated Nova 106.9’s Ash Bradnam, Kip Wightman and David ‘Luttsy’ Lutteral and Triple M’s Greg Martin, Robin Bailey and Nick Cody in the first and third breakfast positions last survey, the growth of 4KQ’s audience marks a new player in the closely fought battle for Brisbane breakfast radio.
The Nova breakfast team still came out on top this survey with an 11.8% share, closely followed by Triple M with 11.4% – an increase of 0.8 points for the station and a move up to second position.
In equal fourth with a 9.7% share was Hit 105’s breakfast offering of Abby Coleman, Stav Davidson and Matty Acton, which experienced a drop of 1.3 ratings points from second position last survey, and 97.3 FM’s Bianca Dye, Mike Van Acker and Bob Gallagher (up 0.4 points).
Brisbane radio ratings for survey four. Source: GfK (Click to enlarge)
In drive, Nova 106.9’s Kate Ritchie, Tim Blackwell and Marty Sheargold maintained their 16% audience share at the top of the radio ratings. Meanwhile, Hit 105’s offering with Carrie Bickmore and Tommy Little, followed by Dave ‘Hughesy’ Hughes and Kate Langbroek lost 1.9 ratings points, just holding onto second position ahead of Triple M’s Mick Molloy and Jane Kennedy on a 10.8% share.
97.3 FM slid back to fourth with a 9.9% audience share, despite gaining 0.9 points. 4KQ was beaten out for fifth spot in drive on a 7.9% share by the ABC’s Triple J on the AM bandwidth with 9.7%.
