Brisbane Radio Ratings: Battle for breakfast heats up, while Nova maintains its lead

March 11, 2021 10:05

The battle for Brisbane breakfast radio has returned in the first survey of the year, with just 1.4 ratings points separating the market leader, Nova 106.9, and 97.3FM which ranked sixth in the slot.

Despite dropping 1.6 ratings points, Nova’s Ash, Kip and Luttsy with Susie O’Neill maintained their lead on an 11.4% share. A 1.1 point gain by the ABC placed it second on 11%, ahead of commercial networks 4KQ (10.8%), Triple M (10.6%), B105 (10.3%) and 97.3FM (10%).

The breakfast radio in Brisbane has a history of being a highly competitive slot, however in 2020 Nova began to pull ahead, maintaining a healthy lead over the competition.

The tighter competition this survey period was owed to 97.3FM gaining 1.8 ratings points, and B105 adding 1 point to its share. 4BC, hosted by Neil Breen, lost 1.2 points to land on a 7.8% share.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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