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Brisbane Radio Ratings: Battle for breakfast heats up, while Nova maintains its lead

The battle for Brisbane breakfast radio has returned in the first survey of the year, with just 1.4 ratings points separating the market leader, Nova 106.9, and 97.3FM which ranked sixth in the slot.

Despite dropping 1.6 ratings points, Nova’s Ash, Kip and Luttsy with Susie O’Neill maintained their lead on an 11.4% share. A 1.1 point gain by the ABC placed it second on 11%, ahead of commercial networks 4KQ (10.8%), Triple M (10.6%), B105 (10.3%) and 97.3FM (10%).

The breakfast radio in Brisbane has a history of being a highly competitive slot, however in 2020 Nova began to pull ahead, maintaining a healthy lead over the competition.

The tighter competition this survey period was owed to 97.3FM gaining 1.8 ratings points, and B105 adding 1 point to its share. 4BC, hosted by Neil Breen, lost 1.2 points to land on a 7.8% share.

The Brisbane breakfast market experienced the least amount of change in its hosting teams, with just Nick Cody’s departure from Triple M’s breakfast show with Greg ‘Marto’ Martin and Margaux Parker to join 101.9 Fox FM’s drive program with Fifi Box and Brendan Fevola in Melbourne changing the field.

Brisbane’s breakfast slot | Source: GfK [click to enlarge]

In drive, Nova’s Kate, Tim and Joel Creasey dropped 1.1 points to a 14.8% share, but maintained their lead in the market.

The network which came closest to Nova was Triple J, which gained a stunning 4.7 ratings points to land on an 11.9% share. The survey’s ratings period of 17 January to 27 February covers the broadcast of the Hottest 100, which went to air this year on 23 January.

Triple M’s drive slot hosted by Mick Molloy added 0.4 ratings points to achieve a 10.8% share. It is the first survey for Molloy hosting the slot solo after the shock exit of former co-host Jane Kennedy right before the survey period began.

4BC took another hit in drive, with the program hosted by LNP politician, Scott Emerson, losing 2.3 points.

Brisbane radio ratings survey one | Source: GfK [click to enlarge]

Nova remained Brisbane’s number one network, despite its shares in breakfast and drive dipping. Its 11.4% share was down 1.1 points from the last survey of 2020, however it firmly led the market with B105 following on a 10.2% share.

Triple M and 97.3FM seemed to trade 1.1 ratings points with the former experiencing a loss and the latter taking up the increased share. Both networks landed on 9.9%.

4BC’s losses in breakfast and drive left it on a 6.7% share, down from 7.9% last year.

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