Brisbane radio ratings: Nova is still the market leader despite 4BC resurgence
Nova 106.9 remains the number one station in Brisbane, as well as holding the title of the top-rating breakfast show with Ash, Lipp and Luttsy with Susie O’Neill.
The station was one of only a few FM stations to gain share in Survey 7, climbing to a healthy 11.9% to lead the way ahead of B105 in second (10.5%) and Triple M Brisbane in third (10.1%).
Nova Brisbane’s Ash, Kip and Luttsy with Susie O’Neill remain the top rating show on breakfast
After taking a hit overall and for newly installed host Neil Breen in breakfast last survey, 4BC delivered an impressive comeback this book, clawing back 2.4 percentage points to hit 9.5% and pass ABC Brisbane and 4KQ as the top AM station in the market.
Breen also grew his share on breakfast by the same amount, climbing into double digits on 10.6% to become the #2 show in the market.
Nine Radio’s 4BC also has the #1 mornings show in Brisbane, as Ray Hadley’s offering experienced similar growth to hit a 13.8% share of listening. It’s the first time in 40 years that 4BC holds a number one morning show.
As much as 4BC will be celebrating this book, 4KQ will be concerned with losing share in all key demographics.
It was also tough book for ARN’s 97.3FM after it showed signs of a regular return to the top three battle over the past 12 months. The station lost -1.2 to fall to 9.3% and is now fifth in the region.
The battle for Brisbane breakfast [Click to enlarge]
Looking closer into breakfast, the race for second place overall is a tight one. Just 0.4 ratings points separate the aforementioned Breen on 4BC in second (10.6), with ABC Brisbane’s Craig and Loretta (10.3%) and B105’s Stav, Abby and Matt (10.2%).
Triple M and 97.3M’s breakfast shows both fell, to sit with 9.8% and 9% shares respectively.
Brisbane radio ratings for Survey 7 [Click to enlarge]
Brisbane was also one market where Nova’s new Drive show Kate, Tim and Joel remain the clear leader, with only a slight dip to 13.7% seeing them retain their spot as the number one show in the timeslot.
Their cause was helped by the fact that closest competition B105’s Hughesy and Ed also lost share, falling slightly to 12.9%.
4BC’s gains across breakfast and overall were also reflected in the Drive slot, where former LNP state politician Scott Emerson, who took over hosting duties on a new local program, grew his share by +2.4 to 6%.
Got a tip?
Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.
Linkedin
topics
4BC
4KQ
ARN
B105
Brisbane
Neil Breen
Nine radio
Nova 106.9
Nova Entertainment
radio ratings
Ray hadley
SCA
