Brisbane radio ratings: Nova loses top breakfast spot to Hit105
Nova has lost its breakfast crown in Brisbane, after its morning show featuring Ash Bradnam, Kip Wightman and David ‘Luttsy’ Lutteral suffered a 1.9 percentage point fall from last survey.
In the first GfK radio ratings survey of the year, the top breakfast spot was taken by Hit105’s morning radio show with Abby Coleman, Stav Davidson and Matty Acton, which increased by 1.5 percentage points to a 12.4% share.
The trio’s ratings haven’t been dampened by ex-co host Osher Gunsberg’s exit, which was announced back in October.
ABC’s Craig Zonka achieved the third place breakfast slot with an 11.1% share, while 97.3FM was not far behind with a 10.8% share.
Things were looking better for Nova in drive, with a 15.3% audience share for Kate, Tim and Marty’s show, an increase of 0.5 points from last survey.
Despite the channel’s breakfast time success, SCA’s Hit Network’s new drive format featuring Carrie Bickmore and Tommy Little, followed by David Hughes and Kate Langbroek wasn’t enough to take the top spot from Nova.
Hit’s drive show – which was manned by Hamish and Andy until the end of last year – provided a 12.7% share, down 0.5 points from the final survey of 2017.
97.3FM won the third place slot in drive, with a 1.8 point increase from last survey, providing the station with a 12.2% drive-time share.
Despite the fall in breakfast, Nova was just about able to hang onto its overall audience share crown, with a 12.6% share of the people 10+ demographic.
97.3FM’s massive 2.4 percentage point increase in its morning show helped it to a second place overall audience share slot, with 12.1%, up 1.7 points from last survey.
Hit105 achieved third place in overall audience share, with an 11.8% share, up 1.2 points from last survey.
Brisbane radio ratings survey 1 2018. Source: GfK (Click to enlarge)
Talking Lifestyle yet again performed the worst of any station across breakfast, drive and overall audience share. The results come following the news that Talking Lifestyle is to shut down and be replaced with a sports format.
This is akin to measuring the best losers as it looks like they’re all on a downward trajectory. This would be more meaningful aggregated and then compared against emerging media platforms such as Spotify, YouTube etc. Radio market share is legacy metric and is only relative to the total audience exposure; 100% of nothing is still nothing.
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Utter BS.
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Interesting that 4BC ‘Talk Radio’ has slipped to a rating of
5.9…….seventh out of the 12 stations…with all sessions
except ‘weekend” down from the previous Survey.
The takeover of the key breakfast and morning sessions
by 2GB Shock Jocks Alan Jones and Ray Hadley seems
to have failed.
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Not as big a fail as you would like. Talkback is always just a limited audience. I’d be more concerned about the once great MMM who have sold out to the NRL and continue to be a below average radio station with untapped potential.
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