Brisbane radio ratings: Nova dominates as AM stations see largest growth

Nova 106.9 continues to dominate the Brisbane radio market despite dropping points across breakfast, drive and overall audience share slots in the final GfK ratings survey of the year.

Things are also looking up on the AM dial after 4KQ managed the largest increase in both drive and overall audience share, while 4BC saw the largest audience share increase in breakfast.

Nova’s Ash Bradnam, Kip Wightman and David ‘Luttsy’ Lutteral’s breakfast show continued to top the charts, despite falling 0.3 points from last survey.

Nova 106.9’s Breakfast team – Ash Bradnam, Kip Wightman, David ‘Luttsy’ Lutteral with Susie O’Neill

Craig Zonca’s breakfast show on ABC Brisbane remained in second position despite bucking the AM growth trend with a 1.3 point fall – the largest ratings drop across breakfast.

Triple M Brisbane’s breakfast show recovered the 0.9 points it lost last survey, bringing Greg Martin and Robin Bailey to a 10.1% audience share. Breakfast host Ed Kavalee recently left the show, with comedian Laurence Mooney brought in to replace him.

Kavalee left to join Em Rusciano on Sydney’s 2Day FM breakfast show. 

Despite suffering the largest ratings drop in drive, Kate, Tim and Marty’s Nova show remained in the top commuter slot. The show fell 2.4 points since last survey, bringing it to a 14.8% audience share.

Elsewhere in drive, Hamish and Andy’s show increased Hit’s ratings by 0.9 points to 13.2%, meaning the station finished second in the time slot. The duo’s show finished one week before the end of the ratings period.

In October, Hit Network revealed Hamish and Andy’s replacements, with Dave ‘Hughesy’ Hughes and Kate Langbroek making the move from Kiis to Hit and joining forces with Carrie Bickmore and Tommy Little to form an extended drive time offering.

Hughesy and Kate’s drive-time show for Kiis finished two weeks before the end of the final ratings period, something which may have had a bearing on the station’s 0.8 point drop to 10.4% in drive.

Brisbane radio ratings survey 8 2017. Source: GfK | Click to enlarge

Nova’s dominance continued in overall audience share, despite dropping 0.6 points from survey seven. The station led the pack with a 13.3% audience share.

Hit 105 stole the second place in overall audience share from Kiis 97.3FM after it achieved a 10.6% share, compared to Kiss’ 10.4%.

On the AM dial, 4KQ saw the largest audience share increase of any station across both drive and overall audience share, achieving a 2.1 point increase for the latter.

4BC saw an increase since last survey, achieving the largest breakfast audience share growth of any station of 1.3 points to an 8.1% audience share.

Macquarie Radio’s Talking Lifestyle 882 finished with the lowest overall audience share in Brisbane, despite increasing 0.2 points to 0.5%.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.