BritBox keen to grow, but no immediate plans for Seven deal
Digital subscription video-on-demand service BritBox International – a joint initiative between ITV and BBC Studios – believes distribution is important, as it looks to cement itself as the premier provider of British-specific content in an increasingly crowded Australian SVOD market.
When asked whether BritBox was looking to do partnerships deals with Australian networks – particularly with an SVOD-partnerless Seven Network – Moira Hogan, EVP international markets & general manager APAC, told Mumbrella: “Distribution is super important, but we have nothing to announce specifically with Seven.” But Hogan did say BritBox was open to explore deals with local partners.
Hogan said BritBox sees itself as a “complement to other SVOD services”, rather than a direct competitor, saying there is a market in Australia for multiple streaming platforms. Hogan also added there were no immediate plans for original productions in Australia.
