British Paints campaign focuses on avoiding time wasters

Dulux Group paint brand British Paints – previously fronted by  entertainer Rolf Harris – has launched a new campaign for its Paint and Prime product.

The campaign, created by Leo Burnett Melbourne, focuses on the time saved by using the product which does not require a separate layer of primer.

The ads feature time wasted by singing Kumbaya around the campfire and talking to boring colleagues about their diets.