Broadcast Launch evolves to Studiio
Broadcast Launch has rebranded to Studiio.
The announcement:
After seven years operating as Broadcast Launch, a Melbourne-based software company is relaunching today as Studiio with a completely rebuilt platform designed to revolutionize how radio stations and podcasters manage listener communications.
The new Studiio platform, developed from the ground up, enables broadcasters to handle all listener interactions through a single dashboard, integrating SMS, phone calls, social media messages, and popular messaging apps. This represents a complete reimagining of the company’s original offering, incorporating years of user feedback and technological advances.
Complete Platform Rebuild
The new Studiio represents a fundamental departure from the original Broadcast Launch software. “After seven years of operating and listening to our users, we realized we needed to start fresh,” said James Davey, founder and developer of Studiio. “This isn’t an update or enhancement – it’s a complete rebuild using modern technology and incorporating everything we’ve learned about what broadcasters actually need.”
During beta testing of the new platform with Australian radio stations, early users reported a 40% increase in successful listener interactions and a 60% reduction in time spent on communication administration.
Seven Years of Evolution
The company originally launched in 2018 as Broadcast Launch, serving radio stations with basic scheduling and communication tools. The decision to rebrand and rebuild came after extensive user research revealed that the broadcasting landscape had evolved significantly, requiring more sophisticated and integrated solutions.
“We’re not just another software company,” Davey explained. “Our team understands radio because we’ve lived it, and we’ve spent seven years learning exactly what the industry needs. Studiio represents the culmination of that journey.”
Immediate Availability
Studiio launches today with three pricing tiers starting at $39 USD ($49 AUD) per month for small stations, with enterprise solutions available for larger broadcasting networks. The platform integrates with existing radio automation and metadata systems and requires no special hardware or software to install – 100% web based which makes it perfect for in-studio or remote use.
About Studiio
Based in Melbourne, Australia, Studiio is developed by a team of former community radio workers dedicated to improving listener communications and station operations. The company focuses exclusively on broadcasting industry communication solutions, drawing from decades of combined radio experience.
For more information, visit studiio.io
Source: Studiio
