Broadsheet announces week-long Dine Out festival across Sydney and Melbourne
Broadsheet will host a new winter food festival this August to support and celebrate local dining venues in Sydney and Melbourne.
The announcement:
This August, Australia’s leading cultural and lifestyle publisher, Broadsheet, will launch its most ambitious initiative yet: Broadsheet Dine Out, a city-wide, week-long food festival across Sydney and Melbourne that brings food lovers into the heart of their cities to support the venues that define them.
Taking place from the 4th–10th of August in Melbourne and 11th–17th of August in Sydney, the festival is set to activate more than 80 of the country’s top restaurants, bars, bakeries and gelaterias, offering a dynamic program of one-off experiences and creative collaborations.
This is Broadsheet’s most ambitious project to date, created in direct response to the pressures faced by the hospitality industry during the winter months. These events are all designed to get diners out and support locally grown talent.
The festival is proudly presented with Mastercard, Square, and Cat Amongst the Pigeons wine – three brands who are deeply invested in Australia’s dining landscape.
“The launch of Broadsheet Dine Out gives our audience another reason to step out and experience the best our cities have to offer, while providing venues with a platform to showcase their creativity and attract diners during the traditionally quieter winter period,” said Broadsheet commercial director Chrissy Voss. “The festival offers sponsors the opportunity to reach and engage with a high value audience of discerning culture seekers, whilst bringing additional value and creativity to the festival program.”
The Broadsheet Dine Out festival isn’t just about great food, it is a cultural moment that spotlights the innovation, energy and world-class talent that make Melbourne and Sydney two of the most exciting dining cities in the world.
Florencia Aimo, vice president, marketing and communications, Australasia at Mastercard said: “At Mastercard, we’re passionate about helping people connect with what they love – whether that’s great food, culture, or unforgettable moments. For our cardholders, dining is one of those passions; it’s about more than just a meal – it’s about connection and creating memories. Collaborating with Broadsheet on the Dine Out festival allows us to celebrate Australia’s vibrant dining scene through curated, sold-out events that truly capture that spirit. Together, we’re delivering experiences that go beyond food – moments that are priceless.”
“Dine Out is a celebration of the local venues that shape the fabric of our neighbourhoods – and that’s exactly what Square is here to support,” said Stacey Lowther, Head of Marketing at Square in Australia. “Everything we do is about giving hospo operators time back to focus on their craft, so they can create the kinds of experiences that turn first-time visitors into loyal regulars.”
Kristy Farrell, senior brand manager at Cat Amongst the Pigeons said, “We at Cat Amongst the Pigeons are excited to join Broadsheet’s Dine Out festival, an event that brings together the best of Melbourne and Sydney’s food and wine community. It’s a fantastic opportunity to connect with those who appreciate quality and flavour as much as we do, and we look forward to sharing our unique drops with fellow food and wine lovers.”
The Broadsheet Dine Out festival will be amplified by a comprehensive content and marketing campaign across Broadsheet’s high-reaching editorial, social, and newsletter platforms, supported by off-platform activity including campaigns across oOh!’s Office network within key CBD locations, leveraging Broadsheet and oOh!media’s strategic partnership.
Source: Broadsheet
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