Broadsheet expands to Adelaide, Brisbane and Perth following the axing of its newspaper

Broadsheet Media is expanding to Adelaide, Brisbane and Perth as it looks to unite under the Broadsheet masthead and take a more national approach to its coverage.

Nick Shelton, director, publisher and founder told Mumbrella the company will be ditching its city-centric approach which sees the platform known as Broadsheet Sydney or Broadsheet Melbourne to just be Broadsheet as it looks to cover more of the country.

“It’s a bit of a re-platforming. At the moment we’re very much Broadsheet Melbourne and Broadsheet Sydney and next month we’ll be just Broadsheet and we’ll be covering Melbourne, Sydney, Adelaide, Brisbane and Perth,” he said.
The expansion follows the company ceasing to print its quarterly paper, with the July edition to be its last, ending the publication’s five year history.

“After 5 years we’ve decided to evolve the way we publish in print as we develop a national footprint, grow our brand objectives, and look for ways to continue to surprise and delight our audience,” Shelton said on the closure.