Broadsheet returns to print in cities across Australia
Australian city guide Broadsheet has returned to print after a three year hiatus.
In Sydney and Melbourne, the free paper will be printed six times a year, and will be available in cafes, restaurants, bars, shops and hotels across the two cities.
Perth, Brisbane and Adelaide editions will be printed four times a year.
The contents of the paper will also be available to read for free online.
“In nearly ten years of Broadsheet, we haven’t found anything as effective for building a brand as print,” Broadsheet’s director and publisher Nick Shelton told Mumbrella.
For Shelton, the key to surviving in print is ensuring his business doesn’t revolve exclusively around the medium.
“Our business isn’t driven by our print publication,” he said. “It’s really an addition to our publishing suite. The way I look at media in 2018 is isn’t not about having a website or a print paper or a TV show or a radio show – it’s about having an audience and having a brand and a point of view.
“If you look at print as a part of that, it doesn’t have to do millions in revenue, it can just be a really interesting addition to the suite of products we have.”
In a post announcing the news, Sydney editor Sarah Morris explained: “The medium, while sometimes seen as out-dated and old fashioned, offers a slower, more immersive experience that digital just can’t match.
“We’re fans – a tactile paper encourages us to linger over a story we might miss when scrolling through our phones.”
The paper features a new series, “A Closer Look”, which will take a more detailed look at the city’s restaurants.
“At a time when slick new diners are opening almost every week, we think it’s worth looking at some in more detail,” said Norris.
Broadsheet first ventured into print in Melbourne soon after the brand launched online in 2009, and released its first Sydney edition in 2011. At the time the paper was printed every few months.
A 2011 Sydney edition of Broadsheet
The primarily online publisher also released a series of hardcover cookbooks in November 2015, with The Broadsheet Sydney Cookbook and The Broadsheet Melbourne Cookbook.
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