Brookvale Union and Bounce Creative team up to insure tinnies everywhere
Brookvale Union has launched its latest digital campaign, promising to protect “good times and good tins across the country” with its very own insurance product, ‘Tinsurance’.
Made in collaboration with long-time social agency partner Bounce Creative, the tongue-in-cheek campaign is lead by a 60 second advertisement starring Melbourne-based comedian Frankie McNair.
Creative lead at Bounce, Jacob Lumsdaine, said: “Having the most desirable drink at the kick-on makes you a prime target for a sneaky tinnie swipe from the communal esky. No one wants their good times railroaded by having to worry about their drinks, so an insurance policy to ‘cover’ anyone and everyone who buys a Brookvale Union tinnie was a no brainer.”
The ‘Tinsurance’ offer rewards members with a ‘more claim bonus’, with the drinks company set to give away one million milliliters of liquid. All purchases are automatically ‘Tinsured’, with claims logged by tagging the brand on social media.
Global vice president of refreshment at Brookvale Union, Maxwell Farrow said:
Brookvale Union tins are some of the hottest commodities in fridges nation-wide. So, naturally, it made sense to insure them. Turns out that one million millilitres goes a long way, so we’ll be looking to activate Tinsurance beyond the realm of socials to festivals and events next year, giving our loyal liquid lovers even more chances to ‘make a claim’ and win.
The campaign is now live across Brookvale Union’s social and digital channels.
Credits
Client: Brookvale Union
Head of Marketing: Tom Wallage
Senior Brand Manager: Lucy Pratt
Brand Manager: Maxwell Farrow
Creative Agency: Bounce Creative
Executive Creative Director: Joel Chapman
General Manager: Michaela Lobb
Creative Lead: Jacob Lumsdaine
Copywriter: Nick Snelling
Copywriter: Chris De Santis
Production:
Director: Joel Burrows
Producer: Amber Rose
DOP: Tom Black
Gaffer: Tommy Keyes
Photographer: Cole Bennetts
Production Designer / Costume: Ruth Arnold
Art Dept Assist: Becca Kenchingston
H&MU: Celeste Gubb
Sound Recordist: Stuart Melvey
Prod Runner: Tobias Tarasov
Talent:
Hero Talent: Frankie McNair
Extra: Kelly C
Extra: Kelly G
Extra: Austin
Extra: Matt
Media:
Media Director: Neil Warren
Media Performance Director: Adam Sullivan
Media Manager: Polina Bonch
Have your say