Google showcases enchanced AI in new work via 72andSunny
Google has unveiled new work promoting its Google Pixel 8 Pro, showcasing its enhanced artificial intelligence (AI), via 72andSunny.
Directed by Dave Wood from Good Oil, each spot is am all-too-familiar Aussie moment being ruined, from taking a picture of the kids, to loud aeroplanes flying overhead.
The campaign hopes to excite Aussie’s by championing the new phone’s AI features, and how they can save those moments from disaster.
Genevieve Hoey, creative lead at 72andSunny ANZ, said: “We want Australians to have a chuckle and feel seen in these everyday ruined moments. Because while they’re only small disasters, the role Google AI can play in fixing them is huge.
“We always enjoy our creative collaboration with the Google team,” she continued. “Then Dave Wood brought his underplayed comedy swagger to these Google stories – we’re all thrilled with how these Pixel 8 Pro spots came to life.”
Google AUNZ’s director, devices and services marketing, Julia Davis, added: “We’re incredibly excited for all that the Google Pixel 8 Pro can offer – it delivers fresh innovation to the smartphone category and provides Australians with an opportunity to experience Google’s latest AI advancements in a device that fits right in their pocket.
“With these films, we’re pleased to showcase how Google Pixel’s unique and AI-centric features are capable of enhancing Australians’ day-to-day lives in helpful ways.”
The launch builds on its Pixel 7 launch work from late last year, as well as its Google AFL brand building campaigns.
The campaign is live across TV, BVOD, online, OOH, digital and social.
Credits:
Client: Google Australia
Creative: 72andSunny ANZ
Media: PHD Australia and Media Futures Group / EssenceMediacom
Director: Dave Wood
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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