Brother & Co creates a pro-bono campaign to maintain tourism in bushfire-affected Scenic Rim
Brisbane creative agency, Brother & Co, has donated its services to the Scenic Rim region following a downturn of tourism due to recent bushfires.
Despite only affecting 1% of the region, tourist perceptions have caused a significant number of cancellations of accomodation and experience bookings.
The fires did destroy a number of homes in the Beechmont area and the heritage-listed Binna Burra Lodge.
The campaign positions the Scenic Rim as ‘The richest place on Earth, in Australia’, utilising existing footage and imagery to put it to market ahead of competing tourism advertisements.
