Brother’s new POS campaign aggregates independent product reviews

Brother has launched a point of sale campaign that aggregates independent product reviews in one place so customers can do their research in-store using their smartphones, advertising agency The Works has announced.

The Announcement:

As consumers turn to the internet to research purchase decisions, Brother is making the process easier with a new point-of-sale campaign that aggregates independent product reviews in one place.

Rather than talking about the benefits of its compact inkjet series of printers, Brother and ad agency The Works is leaving it to independent online reviews from leading publications including The New York Times, Cnet, PCMag.com and Computer Active Magazine instead.