Brown Brothers aims to change the meaning of the colour brown in latest campaign
Wine brand Brown Brothers is challenging preconceived ideas of what the colour brown means to different people in a new campaign from AJF GrowthOps.
The campaign film is set to the spoken jazz chat ‘Brown’ by Ken Nordine.
A 30-second launch film leads the campaign, followed by 15-second spots for each of the Brown Brothers wines.
Brown Brothers marketing manager, Emma Brown, said: “Whenever a bottle of our wine is opened, an adventure starts. Whether you’re seeing friends spontaneously, sharing a meal with family or celebrating a significant milestone, the possibilities are endless – and that’s what wine adventures are all about.”
AJF GrowthOps executive creative director, Adam Francis, added: “Brown Brothers are rich in history, but they’ve never been a traditional wine company. We’re proud to bring that adventurous spirit to life and celebrate the winery’s outstanding wines.”
The campaign will be running online and OOH.
Credits
Client: Brown Brothers
Chief Marketing Executive – Ellie Vince
Marketing Manager – Emma Brown
Senior Brand Manager – Amy van Bekkum
Senior Brand Manager – John Biggar
Brand Manager – Tarynn Barrie
Creative Agency: AJF GrowthOps
Executive Creative Director – Adam Francis
Senior Copywriter – Melanie Stevens
Senior Art Director – Lauren Doolan
Strategy Director – Christine O’Keefe
Senior Account Director – Xavier Hogan
Account Manager – Matilda Widin
Producer – Erica Frick
Production Company: Collider
Director – Dylan Duclos
Producer – Annie Schutt
DOP – Aaron McLisky
Post Production – Puffin Post
Editor – Marty Gilchrist
Photographer – Steven Chee
Digital Operator – Jack Dillon
First Assistant – Pam Pirovic
Production Manager – David Scott
Camera Assistant – Matt Chow
Grip – Mick Leslie
Standby Props – Peter Blackwood
Hair/Makeup: Briar Wilkins
Wardrobe – Melissa Rutherford
Runner – Henry Scott
Sound House – Bang Bang Studios
Sound Engineer – Sam Hopgood
Track: “Brown” by Ken Nordine
Music Supervisor: Chris Chalmers
