Brown Brothers aims to change the meaning of the colour brown in latest campaign

Wine brand Brown Brothers is challenging preconceived ideas of what the colour brown means to different people in a new campaign from AJF GrowthOps.

The campaign film is set to the spoken jazz chat ‘Brown’ by Ken Nordine.

A 30-second launch film leads the campaign, followed by 15-second spots for each of the Brown Brothers wines.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.