Maddie Riewoldt’s Vision appoints Town Square to its creative account

Full-service agency Town Square has been appointed to the creative account for not-for-profit Maddie Riewoldt’s Vision.

The agency will be responsible for brand, campaign creative, strategy, digital, web design and development as the organisation enters its next stage of growth.

Maddie Riewoldt’s Vision aims to raise awareness of Bone Marrow Failure Syndromes

Maddie Riewoldt is the sister of former AFL player Nick and cousin of AFL player Jack Riewoldt. The organisation was founded by the Riewoldt family following Maddie’s passing from Aplastic Anaemia in 2015.

The organisation aims to increase the understanding of Bone Marrow Failure Syndromes and aid research into treatments that will lead to a cure.

Town Square has been working with Maddie Riewoldt’s Vision since 2017 on its The Bloody Good Dinner event with the Snowdome Foundation.

Nicky Long, CEO of Maddie Riewoldt’s Vision, said: “The Town Square team completely understand our vision and why we are so determined to save the lives of the young people affected. 50% survival of all new diagnoses is not acceptable and we are delighted that they will be joining our family to change that.”

Danielle Moeller, founder and director at Town Square, said: “Maddie Riewoldt’s Vision is doing outstanding work to raise awareness and funds to help those suffering from this rare disease and research that will hopefully one day lead to a cure.

“We’ve been working with the team for a number of years now as part of The Bloody Good Dinner, and now we look forward to bringing our creative expertise to help support their efforts further.”

Earlier this year, Town Square became the lead creative agency for the Melbourne Food and Wine Festival.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.