BRW unveils new app, website and magazine redesign

brw murdoch coverFairfax Media’s business magazine BRW today launched a major redesign of its print edition and website, along with a new iPad app.

The move is the first major project led by new publisher Amanda Gome and editor James Thomson.

Gome joined the Financial Review Group in October after previously being CEO of Crikey publisher Private Media, while Thomson joined from the same company late last year where he was editor of SmartCompany.

Gome and Thomson joined Mumbrella editor Tim Burrowes in a live Google Hangout to discuss the launch. View the replay here:

BRW – originally Business Review Weekly – launched in 1981.

In today’s launch announcement Gome said, “BRW has a strong heritage as the magazine for people at, and on the way to, the top of the business world. But the way they want to read BRW has changed, so it’s time that we changed.”

The BRW app is based on the same platform used by sister titles the Australian Financial Review, Sydney Morning Herald and The Age.

As well as accessing weekly and previous issues, the app will give real-time markets data.

Thomson said: “Our purpose remains the same – to champion growth, wealth and leadership for Australia’s business leaders. We’ve made BRW even better by introducing new sections and new contributors whilst keeping everything that our readers love.”

Current BRW subscribers will receive free digital access, while new users will be offered a free trial .

The launch will be backed by a marketing campaign.

brw new cover


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