B&T axes print edition’s circulation audit
Misfits Media has dropped out of having the circulation of its print titles B&T and Travel Weekly verified by the Audited Media Association of Australia.
The move leaves AdNews as the last remaining media industry print title to have its circulation verified under the AMAA’s CAB (Circulations Audit Board) metric.
The purpose of the CAB audit is to give advertisers third party verification that the publisher is circulating the number of copies of an edition that it claims.
The AMAA released its CAB numbers for the six months to the end of September on Friday, with B&T’s and Travel Weekly’s numbers absent.
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