B&T axes print edition’s circulation audit

Tim Burrowes

November 25, 2017 4:39

Misfits Media has dropped out of having the circulation of its print titles B&T and Travel Weekly verified by the Audited Media Association of Australia.

The move leaves AdNews as the last remaining media industry print title to have its circulation verified under the AMAA’s CAB (Circulations Audit Board) metric.

The purpose of the CAB audit is to give advertisers third party verification that the publisher is circulating the number of copies of an edition that it claims.

The AMAA released its CAB numbers for the six months to the end of September on Friday, with B&T’s and Travel Weekly’s numbers absent.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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1 COMMENTS

Ann 25 Nov 17

Good to see Mumbrella, the recognised leader staying strong

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B&T axes print edition’s circulation audit

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