Budget Direct aliens focus on safety in spot promoting online discounts

Budget Direct is promoting its “smarter online discounts” with a spot which sees alien Zeek explaining to Zia why their car is now orange.

The animated spot sees aliens Zeek and Zia chatting outside their home where Zeek is polishing the car when Zia asks why it is orange which Zeek replies “Data shows that orange cars are very safe”. Zia replies, “well I guess it’s a cute colour” to which Zeek exclaims, “great! The house is next”.

Launched on May 21, it will run nationwide on TV and online.

The ad was made by production house Liquid Animation.

The insurance company retired Michelle and Michael in favour of animated aliens Zeek and Zia in August last year.

Credits:

• Liquid Animation – Mike Viner Director, Geoff Viner Producer
• Budget Direct Marketing & Digital Team – Jonathan Kerr, Paul Duggan, Jenni Osborne, Warren Marsh
• Client – Budget Direct

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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topics aliens Budget Direct insurance Liquid Animation Orange zeek zia

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Comments: 2

Luju 27 May 14

I….. don’t….get….these….ads

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Visitor 27 May 14

+10 to Luju’s comment, these ads are appalling and confusing.

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