Budget Direct employee cleans up after Insurer of the Year celebrations
Budget Direct has celebrated winning Money Magazine’s Insurer of the Year for the second year in a row with a new ad campaign featuring an employee continuously cleaning up after the celebrations.
The campaign, created by 303 MullenLowe, shows an employee spending one whole year cleaning up all the gold stars which were used to celebrate 2017’s Insurer of the Year win, only to have to do it all again for another year.
Once he finds the last gold star his colleague announces they have won once again and releases thousands of more gold stars.
Jonathan Kerr, chief marketing officer at Budget Direct, said in a statement: “Needless to say, we’re immensely proud to be named Insurer of the Year for two years, back-to-back. It is a huge endorsement of the value that we deliver to our customers, and worthy of a special campaign to spread the word.
“The ad features over 40 stars from across our business and was set in our newest Contact Centre in Queensland. It gave us an opportunity to celebrate the brilliant people that come together to make Budget Direct the back-to-back Insurer of the year.”
Credits:
- Client: Budget Direct
- Director, Marketing & Digital: Jonathan Kerr
- General Manager – Brand and Media Marketing: Warren Marsh
- Marketing Manager – New Customer Acquisition: Catherine Harty
- Agency: 303MullenLowe Sydney
- ECD: Richard Morga
- Creative Directors: David Roberts and Leila Cranswick
- Agency Producer: Sean Ascroft
- Head of Business Management: Tony Dunseath
- Business Director: Olivia Maguire
- Production Company: Eight Australia
- Director: Steve Saussey
- Producer: Nick Kelly
- Executive Producer: Lib Kelly
- DOP: Kieran Fowler
- VFX: ALT
- Editor: Gaby Muir
- Sound Engineer: Barry Stewart, Sound Reservoir
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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