Budget Direct’s star dog eats chocolate – but luckily has pet insurance
Budget Direct’s loveable canine Chief, star of a number of the insurance company’s more memorable commercials over the years, has his own mishap in the latest Pet Insurance spot via 303 MullenLowe.
The ‘Flashback’ campaign is the first pet insurance-specific work launched by Budget Direct, and forms part of the Insurance Solved platform.
“For several years we’ve seen Chief taking an important role within Budget Direct’s Insurance Solved campaign. We know Australians love seeing the super smart Chief help out in all sorts of situations, but we took this opportunity to show another side to her a relationship with Sarge in this latest spot,” explained Jonathan Kerr, chief growth officer, at Budget Direct.
“A chocolate mishap is a familiar issue to many pet owners, so we have no doubt they’ll relate to this story as much as they have in our other Insurance Solved executions.”
The ‘Flashback’ campaign starts its rollout initially in Queensland this week across TV and online.
Credits:
Client – Budget Direct
Chief Growth Officer, Growth Ops – Jonathan Kerr
General Manager, Marketing and Communications, Growth Ops – Warren Marsh
Senior Marketing Manager, Marketing, Media & Acquisition, Growth Ops – Katie Lansdale
Marketing Manager, Pet Insurance – Marketing, Media & Acquisition, Growth Ops – Tara Hudson
Agency – 303 MullenLowe
Production Partners
Production Company – Good Oil Films
Director – Taylor Ferguson
DOP – Crighton Bone
Producer – Catherine Warner
Editor – Josh O’Sullivan @ ARC
Post Production – Blockhead VFX
Music and Sound Company – Sonar Music
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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