Budget Direct’s aliens turn to smart technology

Budget Direct is playing on the wearable technology trend and its ‘smarter, cheaper, winner’ tagline in a new ad promoting the insurer’s online discounts for its car and home insurance products.

The animated spot sees aliens Zeek and Zia chatting outside their home, with Zeek decked out in smart technology including smart glasses, a smart watch and a new smartphone which Zia doesn’t seem too impressed with, remarking: “Thank goodness you got us great online discounts from Budget Direct first”.

The ad was made by production house Liquid Animation.

The insurance company retired Michelle and Michael in favour of animated aliens Zeek and Zia in August last year.

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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topics aliens Budget Direct car insurance insurer Liquid Animation winner zeek zia

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Comments: 5

ET 3 Apr 14

bring back michelle and michael please!

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MC 3 Apr 14

newsworthy mumbrella?

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Albert 4 Apr 14

This whole campaign is a disaster. Make it stop. Make it stop, now!

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Jay 4 Apr 14

It does offend!

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Karla 5 Apr 14

I suppose at least they won’t have a RhondaKetut situation with the couple no longer being available because of other commitments.

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