Budget Direct’s Zeek gives humans advice on the best way to get a quote for car insurance
Budget Direct is promoting its 60 second car insurance mobile estimate in a new ad featuring alien Zeek and human Dave.
The ad sees slightly hopeless Dave using an archaic looking landline and looking frustrated before Zeek pops up and asks: “What’s this remarkable contraption you have? What activity can it achieve?”
When Dave tells him he’s trying to get a quote for car insurance Zeek suggests he use “this smart communicator can get you one in 60 seconds”.
The ad was made by production house Liquid Animation.
Credits:
- Liquid Animation – Mike Viner Director, Geoff Viner Producer, Damon Escott Live Action Director
- Budget Direct Marketing & Digital Team – Jonathan Kerr, Paul Duggan, Jenni Osborne, Warren Marsh
- Client – Budget Direct
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Bring back the french girl!
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I still have no idea what the relevance of using these aliens has, or what the idea is behind this campaign. Can somebody enlighten me?
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Awful
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I cannot for the life of me understand this campaign. It makes zero sense. Every time I see these moronic alien characters, I wonder who thought this could possibly be a good idea.
Agreed with DK – bring back the French girl!
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Did Budget Direct change agencies? That’s the only reason I can think of for why you would bump a campaign that has become part of popular culture for something as uninspiring as this.
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This whole campaign is alien to me.
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Despite attempts to make the Aliens likeable I don’t think that anyone has really taken to them.
In addition, Dave is a moron and no one would really identify with him.
The only good thing is the discount, which reeks of desperation.
DB
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The French Girl was much better. The alien ads are daft
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Got to agree, the French bird in the shower was great. And there seemed to be a storyline brewing there, between her and the bloke in the adverts, which never really got resolved.
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The worlds worst campaign….sorry!!! Sorry for putting everyone through this!!!
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It’s that bloody alien/Irish accent.
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A TV ad telling us to use our mobile? What poor media planning. The ad itself isn’t worthy of critique.
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