Bulla Dairy Foods pulls ads from Kyle & Jackie O Show
Bulla Dairy Foods has become the latest advertiser to withdraw its support from 2Day FM’s Kyle & Jackie O Show.
The company said in a statement that it was responding to “extensive consumer feedback” calling for it to withdraw from the show, following Kyle Sandilands inflammatory comments made in November.
Bulla had started advertising around the show earlier this month, to launch its first major in-store promotion for 2012 around the Bulla Splits ice cream brand.
The news comes the week after weight loss brand Jenny Craig pulled its support from the show.
Bulla boss Reg Weine said: “Our company listens carefully to our consumers and customers and we respect and value their comments, feedback and opinions. Our consumers and customers have voiced their concerns with the brand association, which they say is at odds with BullaDairy Foods’ family values of Trust and Teamwork, Communication, Growth and Family Life. We expect and require our broadcast partners to behave at all times in a manner that is consistent with our core values and in line with community expectations and standards.”
Bulla backs other Southern Cross Austereo properties – including 2Day FM’s Fifi and Jules – but the pull-out only concerns the Kyle & Jackie O Show, a Bulla spokesperson confirmed.
Bulla Dairy Foods has made a wise decision considering the extent of brand-damage the Sandilands show has already done to many products advertised on the Kyle & Jackie O Show.
Misogyny and child exploitation are just a couple of the issues the Kyle & Jackie O Show have been charged with by the Sydney community for being violations of community standards.
And seriously offending women and children is not a good way to build brand loyalty. It is also not a good way to raise families in Sydney.
The impact on any community of promoting a misogynistic culture includes a deleterious impact on families and a decline in overall law and order.
Kudos to Bulla Dairy Foods!
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Tim why is this only an FYI.
Kudos to Bulla
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Maybe advertisers should start booking spots, then cancel them and talk about how great they are because they pulled their spend. How can so many advertisers still have spots in there if they didnt want to be associated?
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Well done Bulla Dairy Foods. I congratulation your decision.
I will make an extra effort to look out for your products in the supermarket.
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Get Over It!! I don’t see why you would pull your sponsorship because of Kyle’s comments. I admit they were a bit over the top but i don’t associate his actions with the sponsors in any way.
I didn’t even know Bulla sponsored the show anyway.
It’s not like i’m going to buy more Bulla products just because you pulled the plug on the sponsorship.
I listen to Kyle & Jackie o because the show is different and Kyle has the guts to say what he thinks. Even if it is a bit mean. He is awesome!! Give them a break.
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