Bulldog flaunts his connected home to other canines in Clipsal campaign

Electronics manufacturer Clipsal by Schneider Electric has released its latest television campaign featuring the top dog on the block, a bulldog, flaunting his superior home and lifestyle to less well-connected dogs.

Created by M&C Saatchi and Bohemia, the 30-second ad will air during Nine’s The Block to promote Clipsal’s sponsorship of the program.

Cam Blackley, chief creative offiver at M&C Saatchi, said in a statement: “Because Clipsal products are hidden in the walls, we wanted to play on how they make you feel, the sense of power they give you over your surrounds.

“Cue the story of a bulldog coming home and having things all her own way. It’s a bit of fun and personally, I love ‘Master Your Castle’ and see it being a very rich creative territory for years to come.”

Chris Kerr, vice president of Schneider Electric’s Clipsal, added: “Clipsal has supported generations of Australians who are house proud and invest considerable time and emotion into making their homes comfortable, safe and beautiful.

“The TVC and its cast of fun doggy characters tells that story with humour and style.”


  • Cam Blackley, Chief Creative Officer
  • Luke Simkins, Senior Art Director
  • Chris Ching, Copywriter
  • Loren August, Executive Producer
  • Samuel MacDonnell, Group Account Director
  • Josephine Ross, Senior Account Director
  • Tyler Wilson, Planning Director
  • Rebekah Ross, Project Manager
  • Revolver
  • Matt Devine, Director
  • Alex Kember, Producer
  • Bohemia
  • Mark Echo, Media Director
  • Matthew Cuda, Media Executive
  • Schneider Electric
  • Chris Quinn – Vice President Marketing Communications & Digital Customer Experience
  • Chris Kerr – Vice President of Clipsal businesses

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