Kettle chips: ‘commerce parading as entertainment’
Bulldozer will this weekend unveil its first ad for Kettle Chips with the selling point that it’s unashamedly an ad.
According to Bulldozer boss Andy McKeon, the client brief was: “Do an ad beer drinkers will like. Reposition the chip as prestigious but laconic Australian. Own the notion that slower cooked is better. Use hot chicks.”
Brilliant! Finally a decent ad. Original, funny, sexy, enagaging.
It actually feels good to see an ad here that doesn’t rupture my bowels seeing as we only really talk about the terrible ones.
This is great 🙂
Too cool for me.
Like it. There seem to have been a few good ads launched recently which is encouraging.
Great ad. Sambo is a star.
Hilarious. Compare this ad to the new Virgin one posted today – this ad is what being clever and engaging is like. Virgin need to spend less money on lame ads and more on getting their phone and customer service up to scratch…
Oh, now i get it… 30 seconds is just an advert for prodigy, i guess that explains why it isnt funny.
and this ad?
meh… its been done (better) before
It’s as funny as the TV show….
How come everyone gets a credit except the talent?
Good to see some TV ads worth watching popping up recently.
Shouldn’t she have also said ‘gratuitous boob shot’ or at least have thrown in some gratuitous 6 packs!
I remember a great Kettle Chips spot where an an old Asian man though he was getting his daughter’s possessions (or ashes?) back in a box. Beautifully conceived and exquisitely executed. A great spot. Why can’t we have more of those than this preposterously over (read:under) intellectualised crap.
Wow, this is the best ad I’ve seen like forever. Good on those Kettle people for doing something truly fun and original.
That Angus Sampson has got a terrific voice. I’m surprised the advertising industry hasn’t used him before!
Where have you been? Garth Davis discovered him.
i enjoyed the idea about the tortoise and the hair/slow is better. too bad i was distracted by the pleasantly overwhelming boobs, especially during the pack shot.
what chips where they again?
Thanks all for the kind words. It really was a great project due to Matt, Paul and Karl at Snack Brands Australia who backed the idea from the start.
The ad has been picked up by a lot of blogs around the world including gawker.com in New York which is exciting.
Cheers,
Andy
I don’t get it
What!!!?? Not going to make me go out and buy Kettle. Juvenile and pedestrian. Makers of this spot are just finding ways of meeting chicks with tits.Kettle have lost their way.
1st TVC making chips by hand still the best communication- and great sense of humor. Where are you now Paul Dunne!
Good work Andy
Gratuitous sexism parading as commerce more like it. How low can you go?
Looks like the result of a bunch of blokes who are moderately intelligent, socially overpowered and sexually deprived who got together to work out how they could justify spending an evening with half naked women who are half their age and way out of their league. The fantasy of all Australian men really.
Looks like I wont be buying those chips again. Yeah, Im female, but that ad
is just sellig tits. Lost me.
More self-referential, in-joke, smart-arse, let’s all pat ourselves on the back stuff. Angus Sampson’s persona in the ad perfectly matches the impression I’m getting of the creative team on this one – “Maaaate! Jeez we’re superior”!
Grow up. “Deconstructing” advertising is not advertising (and it’s not new). Branded entertainment is not advertising.
I think it’s pretty funny. It does a pretty good job of showing the product. Not sure anyone could afford to run the ad it’s really long and I can’t imagine it cutting down well. It’s also an ad for a low involvement product so I can’t imagine why the ad has conjured up so much offence.
I WONT be buying Kettle chips again. I would not call this advertisment intelligent. Kettle seem to have forgotten that their customer base also consists of women. I hope they loose a lot of business because of this.
Ok, the fact this article keeps popping up in my email with a new comment means I just have to ask:
People who are offended, what the hell are you offended about?
I liked it, rare show that the viewer might actually have a brain cell or two, and understand irony.
Better than that Commonwealth Bank one – with the advertising agency navel-gazing with the Commbank as a client. The only people, generally, who like ads featuring ad industry in-jokes, are agency people, no?
In the end I saw this as a vaguely clever bit of irony that will probably disappear fairly quickly but that at the same time was funny enough to provide a little humor.
As Simon said earlier I can’t see anyone cutting it to a 5 or 10 sec clip but other than that…
I have to say that I have never personally stopped buying a product because of an ad – although iSnack2.0 might be a start (okay I never bought that in the first place, why the hell would you put vegemite together with cream cheese!!!)
I also will not be buying Kettle chips again. This ad is rubbish +++++.