Kettle chips: ‘commerce parading as entertainment’


Bulldozer will this weekend unveil its first ad for Kettle Chips with the selling point that it’s unashamedly an ad.  

According to Bulldozer boss Andy McKeon, the client brief was: “Do an ad beer drinkers will like. Reposition the chip as prestigious but laconic Australian. Own the notion that slower cooked is better. Use hot chicks.”

Directed by Prodigy’s Tim Bullock – who is a co-writer of new adland comedy 30 Seconds – the ad will air during the NRL Grand Final on Sunday.


  • Agency: Bulldozer
  • Client: Snack Brands Australia
  • Product: Kettle Chips
  • Title: Commerce Parading as Entertainment
  • Client Team: Matt Jenkins, Paul Tredennick, Karl Lucas
  • Agency Producer: Wendy Gillies
  • Executive Creative Director/writer/art director: Andy McKeon
  • Account Management: Nik Witcombe, Caroline McLaughlin
  • Production Company: Prodigy
  • Director: Tim Bullock
  • Producer:  Ben Swaffer
  • Casting : Joseph Wijango – i4Casting
  • Editor: Craig Wilson – Images Post
  • Flame: Stuart Cadzow – FSM
  • Sound: Damien Waddell – Stellar / FSM

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