Ad agency Bulldozer has revealed the first of its work for new client Virgin Money – and it involves a cheeky dig at boss Richard Branson’s not inconsiderable charms.
The work also unveils the brand’s new positioning: “We’re here for a good time and a long time”.
Bulldozer founder Andy McKeown told Mumbrella: “We found the image of Richard Branson in a photo library. It was amazing how easy it was to get permission. They’re a very easy client to work with.”
Client: Virgin Money
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Agency: Bulldozer
Account manager: Caroline McLaughlin
Creative team: Andy McKeon, Adam Hunt, Phoebe Beasley, Phillip Sage, Tim Rigg
Media: Starcom