Bullfrog founder hands over reins to new CEO

Nathan Jolly

August 18, 2025 12:01

Bullfrog has appointed Kim Anderson as its new CEO, replacing the company’s founder Dalton Henshaw, who calls the handover “the natural next step.”

Henshaw launched Bullfrog in 2020, during the pandemic, and will remain involved in the business in an active advisory role with key clients and the leadership team.

Anderson comes from the FIFA Women’s World Cup, where she was global marketing lead during the latest record-breaking tournament. She has also held executive roles at TEDx, and Smart Design, as well running her own consultancy.

Henshaw and Anderson

Henshaw said in an announcement that “succession planning is critical to enduring businesses, and handing the reins to Kim at this moment feels like the natural next step.”

He praised her “global reputation for cultivating communities and delivering commercial results.”

Anderson said “picking up from Dalton’s leadership, I’ll shape a business that’s brave, modern and values-led. We have ambitions to be a magnet for great talent, growth-focused partners, and forward-thinking creative leadership.”

She added: “This is a chance to define a new category of service model, a modern Australian growth company that’s independent, impactful and culturally in tune. The kind of business I am excited to lead.”

Anderson is the latest in a string of recent additions to Bullfrog, which include Georgia Newton as general manager, Tim Shelley as chief brand and experience officer, Mike Ronkoske as chief strategy officer, and former MONA CMO Robbie Brammal as chief marketing and innovation officer.

Early last month, Phoebe Sloane joined as Bullfrog’s new creative director, after the departures of key creatives Elle Bullen, Mike Doman, and Daniel Sparkes, who left to form their own creative agency, Hellions.

Former in-house agency manager at Honda, Amanda Nicoll, also joined Bullfrog recently as group business director, while other recent hires include Madieson Ryan as an earned specialist, VML’s Joy Hudson as senior business director, and Deloitte’s former creative project manager Alex Weston as business director.