Employment Hero inverts The Tortoise and the Hare in latest campaign
In its latest campaign, HR software platform Employment Hero has reimagined a classic fable to emphasise its capabilities as a faster, modern tool for businesses.
Employment Hero’s newest creative work positions its purple and white rabbit mascot — which was introduced in March this year — as the Hare from Aesop’s tale, The Tortoise and the Hare.
This time around, it’s the Hare who gets the better of the Tortoise. The 30-second spot shows the Tortoise as a stressed, overworked office worker whose outdated, slow hiring processes are wholly ineffective compared to the software provider’s Employment Operating System (EOS). Eventually, the traditional methods prove to be too much for the Tortoise, who abandons them and joins the rabbit to embrace Employment Hero’s offering.
